Jumping Elephants
Nov 2024
Rapid organizational growth across multiple public sector initiatives created fragmented internal communications, with inconsistent messaging and siloed team practices undermining stakeholder confidence and operational efficiency.
I spearheaded a comprehensive internal communications overhaul, conducting stakeholder interviews to identify pain points and designing a unified communication framework. My approach focused on creating scalable systems while ensuring alignment with government accessibility standards and research methodologies.
I worked closely with UX Research, Leadership, and cross-functional teams to develop solutions that balanced brand consistency with departmental needs. Regular feedback sessions with government liaison contacts ensured our standards met public sector requirements.
The initiative delivered measurable improvements in team efficiency and stakeholder satisfaction, with quarterly review scores showing increased confidence in our organizational professionalism and consistency.
The project stayed within allocated budget and gained executive visibility as a model for other departments. Leadership incorporated the framework into standard onboarding procedures, ensuring long-term sustainability.
Cross-functional collaboration early in the process prevents costly revisions and ensures buy-in from teams who will actually use the systems daily.
Building scalable communication frameworks requires balancing brand consistency with departmental flexibility, rigid templates often fail while adaptable guidelines succeed.
Leading change management initiatives taught me that documenting the "why" behind new processes is as important as the processes themselves, teams adopt systems faster when they understand the rationale.
Working within government compliance requirements strengthened my ability to anticipate regulatory constraints early in project planning, saving significant revision time later.
Creating centralized knowledge hubs requires ongoing maintenance and clear ownership, successful implementation depends on assigning dedicated stewardship, not just initial setup.
