Jumping Elephants
Mar 2025
The marketing team faced fragmented campaigns and resource constraints that prevented consistent brand messaging and efficient workflow execution across multiple public sector initiatives.
I developed a comprehensive marketing operations framework that prioritized high-impact channels while establishing sustainable processes for our small team. My approach focused on creating repeatable systems that could scale efficiently without overwhelming existing resources.
I partnered closely with our UX research team to align recruitment strategies with marketing goals, collaborated with leadership on resource allocation decisions, and worked with external stakeholders to ensure campaign consistency across public sector partnerships.
The new framework delivered measurable improvements in both efficiency and outcomes. Marketing campaigns achieved greater consistency, team productivity increased significantly, and stakeholder satisfaction improved through better communication and reporting.
The initiative gained executive visibility due to its impact on operational costs and campaign effectiveness. All processes were designed with compliance requirements in mind, ensuring sustainable implementation across public sector projects.
Small teams can achieve significant impact when processes are optimized strategically rather than simply adding more tasks.
Combining automation tools with clear SOPs creates sustainable growth systems that don't require constant manual oversight.
Cross-functional collaboration becomes more effective when each team understands how their work directly contributes to shared KPIs and outcomes.
Data-driven decision making requires balancing quantitative insights with qualitative feedback from stakeholders to avoid optimizing for metrics that don't reflect real business value.
Leading process changes in resource-constrained environments taught me to prioritize quick wins that build momentum before implementing more complex systematic improvements.
