GreenX Co.
Apr 2023
Multiple B2B and B2C clients were running disconnected marketing campaigns across channels, resulting in fragmented customer journeys and diminishing returns on ad spend.
I spearheaded the development of integrated marketing frameworks that unified all channels under cohesive funnel strategies. My approach focused on mapping complete customer journeys, aligning messaging across touchpoints, and creating data-driven feedback loops. I built comprehensive campaign plans that coordinated timing, creative assets, and budget allocation across SEO, Google Ads, Meta Ads, and content marketing.
I worked closely with creative teams to ensure consistent brand messaging, collaborated with developers on landing page optimization, and partnered with data analysts to establish proper tracking and attribution. I also conducted regular strategy sessions with clients, providing training on growth levers and budget optimization best practices.
The integrated approach delivered significant performance improvements across all client accounts. Campaigns achieved an average 30% increase in conversion rates and 25% reduction in customer acquisition costs, while maintaining consistent brand messaging that strengthened customer trust and recognition.
Several clients increased their marketing budgets by 40-60% after seeing positive ROI. Leadership recognized this framework as a best-practice model and implemented it as the standard approach for all new client accounts.
Cross-channel integration requires early stakeholder alignment, getting creative, dev, and analytics teams involved from day one prevents costly revisions and ensures seamless execution.
Custom attribution tracking is essential for demonstrating true campaign value, especially when clients need to justify increased marketing investments to leadership.
Leading multiple concurrent projects taught me to prioritize based on client impact rather than urgency, resulting in better resource allocation and stronger long-term relationships.
Building repeatable frameworks is more valuable than one-off optimizations, standardizing successful approaches allows for faster onboarding and consistent results across diverse client portfolios.
Client education is as important as execution; teaching stakeholders to interpret data and understand growth levers creates more collaborative partnerships and reduces revision cycles.
